You have a wonderful company with a unique story. To complete your website, you only need photos. The internet is teeming with stock photos of all shapes and sizes. Still, it is better for your online visibility to do a personal branding shoot and choose personal, authentic images. Why? In this blog I will give you 10 reasons.
1. Show yourself!
As an entrepreneur you probably already know how important it is to show yourself and your company. By using personal photos that really suit you, you can stand out from the crowd. Suppose a customer has to choose from two equivalent products from you and your competitor. The customer will then choose based on personality and whether he can identify with you. Personal branding can make just the difference. Would be a shame if you don’t show who you are. With a personal branding shoot you give the customer an insight into who you are and put yourself and your business in the spotlights.
2. Stock photos are impersonal
Many people choose stock photos when starting their business to fill their website, social media or flyer. And why not, there is so much choice nowadays. But do not forget: the photos are the business card for your company and the customer bases on that whether he or she has a click with you. Stock photos are often a bit impersonal and are used by many other companies. So there is little unique about that and it says nothing about your company.
3. Personal introduction
With beautiful, authentic photos you show who you are and what you stand for. Who are you? Are you a bouncing ball, a bit shy, secretly a bit crazy or more formal and businesslike? This is what customers want to know before working with you. With a good personal branding shoot you can introduce yourself. During the photo shoot I will talk to you and I have questions and assignments for you. So that you relax, forget the camera, but also so that I get to know you better and can really take pictures that suit you.
4. Photos in your own style
Before the shoot we discuss who you are, what you do and what you want to show with the photos. What kind of atmosphere suits you and your company? Do you already have a corporate identity and if not, which colors are important? Based on this, we determine together a location that suits this. We also adjust your clothing and any props accordingly.
With stock photos you have to do with the atmosphere and colors of the photo. During a personal branding shoot, everything is tailor-made: your corporate identity is reflected in everything. It immediately comes across as professional and shows that you take yourself and your company seriously.
5. Down to the last detail
Who are you: that is the most important question from your customers. Your tastes and small preferences make you you. Extra nice to just show those small, and sometimes crazy things in the photo. What fits your branding, what is really “you” and is it fun to show your customers? A photo of a pair of hands on a laptop might sound a bit silly. But a photo with a few hands with your fixed rings, rainbow watch, your pink diary and your cat pen immediately shows the customer who you are. Or put your flyer, your favorite coffee mug and a pen with your logo next to the laptop. With the small details that are normal for you, you can really make the photos suit you.
6. All matching
Your photos match your corporate identity. Your website, flyers and all other resources are made in your corporate identity. As a result, everything fits together. Any subsequent shoots you indicate that you want it to match. By clearly showing your own branding, you immediately radiate professionalism. You know what you’re talking about!
How do you think people decide the fastest? When you can touch them, when they recognize themselves in what you show. Sales is nothing more than responding to the emotions of your ideal customer. So we certainly look at this together: what problem does the customer have, how do you solve it, which values are therefore important to show? By looking at this together, we can create images that suit your customer well. It provides that first click, those butterflies, the wink. It supports your story, with which you pull the customer just over that line.
8. Save time!
I offer various packages for a personal branding shoot. With a “luxury” package you have 50 photos. Enough photos to fill your website, e-book and flyers. You can also continue on social media for a while. This saves yourself a lot of time: you no longer have to search for the right stock photo. Time that you would rather invest in your business.
9. Own image bank
With 50 photos you have your own extensive image bank. Now you want to write an Instagram post about something that made you happy today. Stop looking for that bland stock photo. Use a personal photo from your own image bank. Together we discuss all the themes you want photos for, so that you have a varied mix and plenty to choose from. This, of course, based on the themes of your company. With a personal branding shoot you build your own image bank, with which you can find the right photo in no time.
10. The power of repetition
You use the photos you have taken on your website, they are in your folder and you use them on social media. Dull? No, you show yourself and you build a relationship of trust with the customer. Repetition of images ensures that your name and story will stick. Customers will remember you and eventually come back to you for a purchase. Repetition of content creates leads and if you consistently show yourself, eventually also conversion.
Are you going for it?
Do you also want to radiate professionalism with a personal branding shoot? Are you ready for your own identity and online visibility? Go for it!
Send an email to firstname.lastname@example.org and we will discuss the possibilities together.